Dell

Dell broadens storage and simplifies services

Dell has announced details concerning the revamp of its services and storage businesses

Written by Martin Veitch

IT Week, 06 Feb 2008

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Dell is revamping its services and storage efforts as it continues its quest to be seen as more than just a computer maker.

After completing the acquisition of storage area networking company EqualLogic, Dell has wasted no time in integrating the line into its storage portfolio. Best known for its iSCSI technology, EqualLogic’s products will become Dell’s PS 5000 series and help Dell drive into mid-sized businesses. Dell will offer the former EqualLogic products both directly and through resellers.

“No-one is saying one will replace the other but iSCSI presents great opportunities [compared to Fibre Channel],” said Simon Negus, vice president of services. “It’s a simplification technology and iSCSI and server virtualisation are joined at the hip; sixty-nine per cent of iSCSI early adopters are also using server virtualisation.”

Dell also cited Clipper Group research suggesting iSCSI connections will surpass Fibre Channel links in 2009. Burgeoning email attachments, increased use of multimedia and corporate governance demands are making storage more central to IT strategies.

“There’s a multiplier effect,” said Forrester Research analyst Andrew Reichman. “The more you’re storing, the more the cost of wasting storage and the greater the potential risk.”

Separately, Dell said it is simplifying its services tariffs with global specifications and shorter rosters of options for both IT helpdesks and individual remote users.

“We found our model was overly complex and made it quite difficult for users to find what service was best for them in a particular geography,” said Craig Routledge, Dell services director. “It became clear that the fragmented support model was too complex.”

Dell chief executive Michael Dell was once dismissive of companies that built large services wings but now his company sees the area as a profit centre. Routledge added that Dell plans to grow in services by exploiting acquisitions such as asset management company ASAP Software, remote service outfit Silverback Technologies and application delivery firm ACS.

Pitbull

Pitbull Tells Fans To Not Buy His Album

This morning, Pitbull spoke with Big Boy's Neighborhood, a Los Angeles based morning radio show on KPWR 105.9. The rapper spoke on a variety of topics including his latest album, tour and the Superbowl. But, he also spent some time venting about his label issue.

During the broadcast, Pitbull told fans not to buy his album anymore. "Download it. Burn it," he told the Neighborhood. This statement came due to label drama that he spoke about. In a small tirade, he bashed TVT Records for lack of promotion.

"They didn't promote Lil Jon. They didn't promote Ying Yang," he added, noting that he's had to "go out of pocket" for his own promotion. With a hint of optimism, he claimed this was a learning experience that he appreciated for making him "bullet proof."

"It's like Music Industry 101."

Pit also spoke on how he's ready to move away from TVT with the next album and gave advice to other emcees.

"We don't need rappers to go at each other. We got to go at these companies. That's what I'm doing."

Later, he added that he's on his way to Atlanta, Georgia to film the finale of a video for "The Anthem" which has already been filmed in pieces throughout Miami and other parts of the world. He's on tour with Baby Bash and he's already thinking about his next LP.

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